SNS x TOFU Chan

Inspired by the dog culture in Tokyo and the many beautiful dogs around the Sneakersnstuff store in Daikanyama, SNS is launching a capsule collection for man's best friend. For the campaign to launch the collection, SNS decided to tap the best motivational pup on the planet Tofu Chan. Tofu Chan is a Japanese based Shiba Inu who loves bread and spreading happiness all over Instagram. Tofu Chan’s owner along with Tofu wrote and sang a song for SNS that we feel will be the hit of the summer titled “Crunchy Roll”. The video features Tofu Chan in the SNS dog collar and leash included in the capsule collection, which also includes a t-shirt and hoodie.

The capsule collection includes a collar, leash, t-shirt and a hoodie - available online from May 1st. SNS decided to collaborate with Japan based motivational speaker, bread advocate and dog Tofu-Chan, who’s goal in life to spread the message of happiness, motivation and to eat cheese, aligns perfectly with the ethos of SNS dog line.

The SNS Dog Capsule is available here:
https://www.sneakersnstuff.com/en/editorials/sns-and-tofu-chan

For more from Tofu Chan, visit his instagram here: https://www.instagram.com/tofu_chan_uwu/