"Bistro" Caramilk
January 1, 1990
Overview
The "Caramilk secret" was a campaign used by Canada's popular chocolate bar: it presented the bar's caramel filling as one of the great mysteries of the universe. The concept proved a good fit for the Cronenberg treatment. The ad features a rich playboy and a femme fatale in an ambiguous dream...More
The "Caramilk secret" was a campaign used by Canada's popular chocolate bar: it presented the bar's caramel filling as one of the great mysteries of the universe. The concept proved a good fit for the Cronenberg treatment. The ad features a rich playboy and a femme fatale in an ambiguous dream sequence that's a little film noir, a little sci-fi and ultimately as darkly sexual as any candy ad could be.
Cast and crew
David Cronenberg
Director
Michael Ironside